With big changes at Facebook afoot, what will it mean for marketers?
If you’re a company focusing a lot of your efforts on Facebook, it’s time you rethink your content strategy for this increasingly “pay to play” platform.
Similarly to Google, Facebook’s new algorithm shows only the best/most viral content as well as the content whose creators pay for it to be seen.
For smaller businesses who don’t exactly have the pay-per-click budget, it’s time to get creative. Post the most relevant and interesting images and pieces of content, and encourage engagement by posting “Shareables,” my favorite term for (obviously) content that’s likely to be shared.
See on bronto.com
If you’re a company focusing a lot of your efforts on Facebook, it’s time you rethink your content strategy for this increasingly “pay to play” platform.
Similarly to Google, Facebook’s new algorithm shows only the best/most viral content as well as the content whose creators pay for it to be seen.
For smaller businesses who don’t exactly have the pay-per-click budget, it’s time to get creative. Post the most relevant and interesting images and pieces of content, and encourage engagement by posting “Shareables,” my favorite term for (obviously) content that’s likely to be shared.
See on bronto.com
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