Most content by brands serves only to promote the brand. This is not a conversation. This is a content marketing echo chamber.
-Michael Brenner
It’s been a while since I’ve heard about the term “echo chamber,” and the last time I investigated it it was mostly concerning the social graph and surrounding yourself with the same people and the same ideas.

I always like seeing how social phenomena convert over into the business world, and this is a perfect example of that. If the entire online presence of your brand, including your content, only consists of talking about your own brand and encouraging others to talk about your brand, there is no room to grow, and no actual value to the content you’re providing.

Michael Brenner says that “good content educates, entertains or even amazes your audience because it starts with a focus on them, not you.” Get out of the echo chamber and stop throwing around generic praise and information about your brand, and start telling your story and demonstrating your expertise.

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