This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy.
Two years ago, Leo Widrich and Joel Gascoigne were students in the UK. Who would have thought that Joel’s technical side and Leo’s marketing side would come together to create what we now know as Buffer App in Joel’s college bedroom?
At the time, the new Twitter app they had created didn’t have any users and its two young founders tried relentlessly to get any tech blogs to cover them. When this didn’t work, they asked themselves, “if no one else will write about us, why can’t we just write about ourselves?”
Since Leo was the “marketing guy,” he was charged with putting out as much content as he could to spread the word about Buffer App. Two years and a highly successful social media app later, Leo has learned some of the most important lessons in content marketing: