From My Community Manager:
“As marketer behind successful brands like Givenchy, YSL, Chanel, Lancaster, Jure Klepic looks at products differently to boldly crystallize marketing strategies that strongly resonate with consumers.
He believes that social media is one of the fastest society-changing phenomenon seen in our lifetime. Through this website and his work, Jure hope to “poke” marketing planners into taking a new look at influence and innovation so they can use social media to get results.”
Last Friday, the enthralling Jure Klepic joined the Community Manager Hangout bunch as a featured guest. One of the most fascinating things that Jure explores and teaches is the impact of anthropology on marketing and community building. He explained early on that he talks with at least five different anthropologists on a daily basis and implements their findings into social strategies.